Frequently Asked Questions

About Search Engines Articles

What is cloaking?

Cloaking is the concept of delivering one — usually keyword-heavy — Web...

How do search engines list and rank sites?

That depends on the search engine in question. Each search engine and directory has...

Why should I avoid using frames on my Web site?

Because search engines spiders cannot read the contents of Web sites that use frames....

What is search engine optimization?

Search engine optimization is the process of building and refining Web pages in order...

What is Meta tag abuse?

Meta tag abuse is the concept of deliberately placing misleading content in a Web...

How should I determine my keywords?

Determining the most effective Web site keywords is by no means an exact science, but...

What is keyword stuffing?

Keyword stuffing is a search engine positioning technique that, as the name suggests,...

What are mirror pages?

Mirror Web pages are identical pages located at different domain names. While there...

How important are Meta tags?

In short: Not as important as they used to be. The Title tag — technically not a...

What are Meta tags?

Meta tags are HTML tags that may contain vital Web page information, including title,...

Do search engines understand Flash?

Well-composed Flash animation can be visually stunning and might turn a Web page into...

What is a doorway page?

A doorway page is an entry-point Web page that is built and optimized with the...

What is paid inclusion?

Paid inclusion is a search engine inclusion concept in which Web site owners are...

What is meta search?

Meta search — offered by a number of specialized search engines, including...

What is search engine spamming?

The term "search engine spamming" is used to collectively describe a number...

What Is Invisible Text?

Because search engines easily detect regular keyword stuffing, some spammers have...

What Is Pay-Per-Click Advertising?

Pay-per-click (PPC) advertising is a very common type of paid search-engine inclusion....