What is permission-based email?
Permission-based email is email sent to people who want it, in contrast to unsolicited email or spam. You obtain permission directly or have an existing customer relationship that implies the customer wants to receive your email. Many people, and certainly email marketers, have varying definitions of what constitutes permission-based email in terms of direct or implied consent.
Express Email Marketing defines permission-based email as email the recipient clearly and specifically granted permission for you to send to them. Recipients must give you permission by joining your subscriber list or opting in to receive email messages.
To ensure your list is completely permission-based, you must adhere to a 100% Confirmed Opt-In policy when using this product.
Build your permission-based subscriber list by creating and placing a sign-up form, called an Opt-In Magnet, on the Internet. Visitors to your site can use the form to subscribe to your mailing list.