What Is Pay-Per-Click Advertising?
Last Updated:
July 18, 2007 11:18 AM
Pay-per-click (PPC) advertising is a very common type of paid search-engine inclusion. In pay-per-click advertising, the advertiser — i.e. Web site owner — bids on his/her Web site's ranking in the "Sponsored Listings" (or equivalent) section of a search engine's search results for a given keyword or phrase. The advertiser is then billed every time a user clicks on the link to his/her Web site.
Major PPC providers rely on a combination of users' maximum bids and contextual relevance of the advertisers' ads and Web sites when ranking the content.Search engines generally display paid listings separate from the organic search results.